Monetizing the Micro-Moment: How Finance Is Being Fragmented Into 10-Second Decisions
Every swipe, click, and tap on a screen now carries financial weight. In the modern digital landscape, decisions happen fast—so fast that entire financial ecosystems are collapsing into fragments measured in seconds. This new reality marks a shift from drawn-out processes to instantaneous, bite-sized interactions. Micro-moments—brief windows of decision-making—now dominate how consumers engage with money….